a re-design of a high selling light-weight jiu jitsu gi by Tatami Fightwear.
Re inventing the visual feel of a strong product is always a challenging task to undertake, so when it came to developing the Zero-G gi, the process required a lot of experimenting with styles and layout.
ultimately, I decided to step away from the previous design approach of simplistic, block colour, and experimented with introducing a more modern feel to the branding of this particular product.
Infinite Brand - With a four year background in designing for the fight wear industry, and a fourteen year long love for Wado-Ryu karate, I noticed a large gap in the market for a lifestyle karate brand.
Though there are many existing Karate based brands, there were no 'lifestyle' brands which focus solely on creating a full range of products, and a brand community.
here are the finalised branding elements and photographs of the first sample gi.
Here is a small selection of print designs I have worked on for Tatami Fightwear.
Each print started as a range of initial sketches and developed into print ready, digital designs.
The Volt gi was a custom design idea for professional Jiu Jitsu athlete, Mike Fowler.
The gi uses a combination of bold, contrasting colours to work hand in hand with Mike Fowlers personal style, personality and style of teaching, and introduces stitching and reinforcements which directly match the graphical elements of the garment.
Process: Branding and colour pallet options > Pattern making > Gi Design, Digital tech pack.
A selection of logos designed from 2016-18
