Infinite Brand - With a four year background in designing for the fight wear industry, and a fourteen year long love for Wado-Ryu karate, I noticed a large gap in the market for a lifestyle karate brand.
Though there are many existing Karate based brands, there were no 'lifestyle' brands which focus solely on creating a full range of products, and a brand community.
here are the finalised branding elements and photographs of the first sample gi.